The Twiggs Group

Marketing. Social Media. Design. Strategy.


“Someone is sitting in the shade today because someone planted a tree a long time ago.”
– Warren Buffett

The Twiggs Group is rooted in the idea that our clients will achieve success when they have a solid strategy in place for reaching their goals. We are a team that firmly believes in “big-idea marketing”, and we provide high-quality engagement to our clients in three ways:

We listen… let us buy the coffee – we want to understand exactly what you want and why you want it.

We plan… whether you need to access traditional marketing channels or the most up-to-date social media platforms, (truth is, it’s probably both) our team possesses the experience and skill necessary to create a plan that will rock either one. We’re going to take you from here to there. And if you have questions – because questions happen – we will make sure they’re answered before we get started.

We deliver… when you are working with The Twiggs Group, your goals are our goals, and the project isn’t complete until the goals are achieved.

  • Consulting
  • Brand Development
  • Content Marketing
  • Media Planning
Social Media
  • Management
  • Training
  • Plan Development
  • Social Platform Audits
  • Website Design
  • Visual Design
  • Logo Development
  • Marketing Materials
  • Strategic Planning
  • Action Plans
  • Brand Positioning
  • Culture Reviews


We lead you through the process of crafting a marketing plan that will create, communicate and deliver value for your customers. Successful messaging ensures that all of the promotional pieces seen by your potential customers are not only consistent across platforms, but also build on one another. The end result will be marketing communication that is clear, engaging, and that leads directly to your stated goals.

Social Media

You don’t have to love social media to use it effectively in your marketing strategy. We do happen to love it, and we know which platforms will be the most effective in achieving your unique goals. We will implement a plan that will build relationships with your potential customers and train your staff to use your channels effectively, or we can manage all of your social media platforms for you.


Your message can be on point and your delivery exceptionally focused, but if your graphics are clunky or your font is outdated, your value may be overlooked. Our designers can create an image that fits your industry, voice, and target audience and gets attention for all the right reasons. Whether you need printable media, new branding and logos, or a complete digital makeover – we know how to make it happen.


Regardless of your needs: branding, marketing, social media engagement… you need a strategy. We start with a strategy session to determine your culture, your message and your customer. Through a collaborative effort we develop and execute a plan to get your message to the right people. Your story might rival the latest best seller, but if it isn’t reaching your audience, it will collect dust on the shelf.


“Without strategy, content is just stuff, and the world has enough stuff.”
– Arjun Basu

The Twiggs Group is a marketing consulting firm based in Northwest Arkansas. Our team members have over 30 years of collective experience in marketing, branding, tourism, and public relations. We are passionately focused on delighting our clients, and to do that, we do a lot of listening. We listen to your story, pay attention to your core values and take ownership of your dreams. Listening is the first step to understanding, and when we understand what you want to achieve, we can help you make those dreams a reality.

Allyson Twiggs Dyer

Allyson Twiggs Dyer


“The trees that are slow to grow bear the best fruit.”
– Moliere

Allyson Twiggs Dyer

I come from a long line of entrepreneurs… you could say it’s in my roots. I spent fourteen years providing excellence in destination marketing, advertising and strategic planning for two of the top travel destinations in Northwest Arkansas. The skills I employed to market destinations to visitors are perfectly aligned with the work of helping our clients promote their business or organization to potential customers.

As a Social Media Strategist, I do the work of promoting our clients’ brands by utilizing social media for a majority of that work. I believe a good strategist is creative and thinks proactively on behalf of the client while distributing their message across the most effective channels. A great message creates valuable name recognition and drives awareness for you and your organization. This is what I created The Twiggs Group to do.

When I’m not working with clients, you will find me in a basketball gym. I was fortunate enough to play college basketball at the University of Arkansas, and now I enjoy watching my son, Spencer, play at Lyon College.

Nicholas D. A. Smith

Visual Design for me is all about opportunities. Each project brings new challenges, some large, some small, but all of them lead to new developments, both for me personally and for my clients. For me, design is a very personal passion, just as I know a client’s company is theirs. That’s why I start every project getting to know the clients and what their passions are before diving into a new creative exploration. I have a degree in Visual Design from the University of Arkansas and began my professional career for a marketing and design firm as their webmaster working on over 40 websites. I have since  worked as the Multimedia Designer and Creative Services Manager for a few companies across the Midwest while finding new projects as a freelancer to fuel my passion for creativity.

Nicholas D. A. Smith

Nicholas D. A. Smith

Visual Designer

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
– Milton Glaser

Katelynn Cassidy

Katelynn Cassidy

Social Media Manager

“If you have knowledge let others light their candles in it.” 
– Margaret Fuller

Katelynn Cassidy

I’m a planner and I have an eye for design. My passion is combining the two to make social media marketing flourish. I have experience in marketing strategy, sales, social media, event planning, customer service, and public relations. Currently, I’m pursuing a Master’s Degree in Hospitality Innovation.

Away from work, you’ll find me emerged in all things southern: from cooking, to football, to sweet tea. Dee Jackson once said, “Southern hospitality is not a tangible thing, but an attitude. It’s not something one does, it’s the way one is.” It’s just the way I am.




Do what you do so well that they will want to see it again and bring their friends.
– Walt Disney

We love dreamers.  What really makes us giddy is the individual who can’t wait to share their big idea with the world. We love clients who embrace new ideas and seek creative ways to answer a question or solve a challenge, because that’s who we are too! If you would like to sit down and dream with us – we would love to buy you a cup of coffee.

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